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Open-source alternatives to Google Analytics

12 projects replace Google Analytics, the web analytics. 11 shipped code in the last 30 days.

Google AnalyticsFreelist price

Google Analytics costs nothing, but in the EU it needs a cookie banner, and data protection authorities in Austria, France and Italy ruled its transfers of visitor data to the US unlawful. GA4 replaced Universal Analytics in 2023 with a new interface and data model that many site owners never warmed to.

Plausible, Umami and Rybbit are small scripts that count visits without cookies and show one clear dashboard. Matomo is the closest feature match, with goals, funnels and an importer for Google Analytics data. PostHog is product analytics more than web analytics: events, session replay and feature flags for apps you build.

12 open-source alternatives

Most-starred first. Stars, growth and activity are live from GitHub.

PostHogMost adopted

Unlock Product Insights with Open-Source Analytics

Stars
40.4k
Growth
+482
Launched
Jan 2020
Custom licenseupdated today
UmamiGrowing fastest

Empower your website with privacy-focused analytics

Stars
39.5k
Growth
+556
Launched
Jul 2020
MITupdated today
Plausible#3 by stars

Privacy-focused, lightweight web analytics

Stars
29.6k
Growth
+399
Launched
Dec 2018
AGPL-3.0updated today
Matomo#4 by stars

Empower your digital strategy with actionable insights

Stars
22k
Growth
+73
Launched
Mar 2011
GPL-3.0updated today
Rybbit#5 by stars

Understand your audience with privacy-first analytics.

Stars
13.1k
Growth
+99
Launched
Jan 2025
AGPL-3.0updated today
Fathom Lite#6 by stars

Privacy-focused analytics without the complexity

Stars
8k
Growth
–
Launched
Nov 2016
MITupdated 7mo ago
Countly#7 by stars

Comprehensive analytics for data-driven decisions

Stars
5.9k
Growth
+13
Launched
May 2012
Custom licenseupdated today
Tianji#8 by stars

Website analytics, uptime monitoring, and server status in one

Stars
3.1k
Growth
+16
Launched
Aug 2023
Apache-2.0updated 2d ago
OpenWebAnalytics#9 by stars

Powerful, customizable web analytics for your site

Stars
2.7k
Growth
+5
Launched
Apr 2012
GPL-2.0updated today
Aptabase#10 by stars

Privacy-first analytics for mobile and desktop apps

Stars
1.9k
Growth
+31
Launched
Mar 2023
AGPL-3.0updated 7d ago
DatabuddyNewest contender

Privacy-first analytics without cookies or tracking

Stars
1.2k
Growth
+52
Launched
Mar 2025
AGPL-3.0updated today
Swetrix#12 by stars

Cookieless, privacy-first web analytics without the complexity

Stars
1.2k
Growth
+9
Launched
Mar 2021
AGPL-3.0updated today

What you give up by leaving Google Analytics

The honest part. Free and open usually costs something else.

  • No Google Ads loop Conversion imports and audience building for Google Ads rely on Google Analytics, so ad-heavy teams lose that.
  • No modelled data Google fills gaps with modelled conversions and demographics that privacy-first tools do not collect.
  • Storage is yours Self-hosted analytics on a busy site needs a real database, often ClickHouse, and someone to maintain it.
  • Fewer people know it GA skills are on every marketer's CV, and agencies may need time to learn your new tool.

All Analytics

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